Digital device market: only 2% growth in 2016

Shipments of device (PC, tablet and phone) will experience an annual growth of 1.9% in 2016 (2.4 billion units sold), but the expenses of the users will fall for the first time says Gartner, and 0.5%.

This market will continue to be affected by economic conditions at the country level. “Vendors can no longer market their products by targeting the mature and emerging markets,” said Ranjit Atwal, research director at Gartner. Hence a new categorization into four segments:. Mature markets in economic difficulties when others are stable, and stable when other emerging markets are experiencing difficulties.


Deliveries scheduled in the global PC market is expected to be 287 million units in 2016, down 1% year on year. An increase of 4% is still expected for 2017. “The Netbooks should push forward the PC market with the transition to Windows 10 and the passage of the Intel PC architecture Skylake” says Ranjit Atwal. “We expect that companies deploy Windows 10 faster than with previous updates to Windows.”

80% of businesses end up evaluating Windows 10 within 12 months

Gartner is based on a survey conducted in the fourth quarter 2015 in six countries including France to justify the remarks. Nearly 80% of respondents indicated they will complete testing and evaluating Windows 10 within 12 months, and over 60% in the nine months.

“Given the trial period and shorter evaluation, many companies might begin to migrate from the end of 2016, “said Ranjit Atwal. “At the end of 2017, many companies will look to migrate up to 40% of their installed base to devices running Windows 10, and an adoption trend of hybrid devices with touch screen. This will be the catalyst for growth of the PC market in 2017, Gartner warns.

The telephony market slides toward smartphones

The smartphone shipments continue to stimulate growth. End of 2016, 82% of mobile phones will be smartphones Gartner believes. Up 12% from 2015.
“We are witnessing reversal of basic phones to the smartphone market,” said Roberta Cozza, research director at Gartner.

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