Great upheaval in the Swiss watch industry. In ten years, from 2003 to 2013, the branch had more than doubled its turnover. Now, subject to official figures released Tuesday, the trend reverses. Swiss watch exports fell 3.3% from January to November 2015 compared to the same period a year earlier. The export earnings betray more setbacks on critical markets. Like Hong Kong and possibly the United States or the United Arab Emirates. The president of the Federation of the Swiss Watch Industry (FH), Pasche, already confirms the first time since 2009 the average price of Swiss watch factory in late November was down 2% at the same time a year earlier.
Last fall, a Swiss watch was sold on average for the sum of 723 francs. “Like six years before the entry level segment proved the most resistant,” says Pasche. In the current economic climate, however, seem all brands constraints make major efforts in terms of prices and margins.
This trend seems to have found a prestigious confirmation during the presentation, January 18 at the International Salon of Haute Horlogerie (SIHH) in Geneva, the first Mont Blanc watch with a tourbillon mechanism (that is, say a tiny mobile cage housing the balance spring and escapement, to offset the effects of the Earth’s gravity on the course of the movement). This technological marvel was priced at 34,500 euros (37,777 francs). However, informed observers were noted in ordinary times such products were sold in more than 50,000 euros.
Adversity is likely to increase this year. The difficulties of the strong franc, slowing growth in China and the world economy will add indeed that of the increased power of Apple in the market for watches barcelets. (24 hours)