Virtual reality, manufacturers are jockeying

The financial perspectives money worth billions of dollars. They are all on alert. Samsung to Google via Facebook, Intel and Microsoft, all spend hundreds of millions of dollars to monopolize units of a particularly promising market. Just like HTC, which announced on April 26 the creation of an investment fund of $ 100 million to take a stake in the start-up the most attractive sector.

Because with the emergence of a new generation of helmets is a whole industry that boils. “The virtual reality has opened a broad field that touches the fun as the professional. This may appeal to both travel agencies, medicine, tourism, the store demos, “explained Philippe Cardon, Vice President Southern Europe at Sony, in a recent interview with the business magazine Challenges.

finance side, the most recent statistics already suggest income stocks in the broad range of 30 to 70 billion dollars by 2020. Just for 2016, early estimates speak of 900 million total turnover to 12.8 million of elapsed helmets.

Palmer Luckey, the designer of the already famous headset Oculus Rift, however, has showered some expectations by warning developers: “Do not say we’ll get into virtual reality to earn hundreds of billion dollars since 2018. If we can not generate even one percent of this amount, we will become millionaires. ”

“There will be a bubble,” prophesied in our beginning of the year pages Bruno Herbelin, professor specialized in VR at the Federal Polytechnic School of Lausanne (EPFL). On the specialized site Digital Manufacturing, Laurent Michaud, consultant at IDATE (Institute think tank dedicated to the digital economy, the media, the internet and telecommunications), shares this view: “For the moment, the available solutions are not yet likely to convince the general public, as too restrictive and not quite ergonomic, “he explains. “But as with the simulators it thirty years ago, this new phase boiling will result in concrete applications and useful to society,” says Bruno Herbelin. In the long term, the EPFL researcher is convinced that virtual reality will leave a trail for future generations.

It is also too early to predict which brands come out of the lot and the more so that the Oculus and HTC suffer significant delivery delays (2-3 months) and remain unavailable in Switzerland. Samsung has only one foot in the Swiss market. His model, the Gear VR headset, has also greatly benefited from the launch of the Galaxy S7 or S7 Edge, since it was offered to purchase the smartphone.

Next step for virtual reality? Confront the public. This phase of democratization, given the overheating looming, will certainly victims. As always, there will be many called but few are chosen.

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